Ninos Home is the popular Vietnamese cooking YouTube channel run by Nguyen Duy Hoang from Ho Chi Minh City, built around no-bake desserts, simple recipes filmed in calm ASMR style, and recurring cameo appearances by his cat Catto. Launched in November 2015, the channel has grown to over 7 million subscribers by 2026, with no-bake recipes including the iconic No Oven Chocolate Cake gaining millions of views and inspiring countless reuploads across TikTok and Instagram.
TL;DR
- Vietnamese YouTube cooking creator Nguyen Duy Hoang, professionally known as Nino, born May 18, 1995
- Based in Ho Chi Minh City, Vietnam; channel launched November 2015
- Over 7 million YouTube subscribers by 2026, viral No Oven Chocolate Cake recipe
- Hides identity using a large teddy bear head in videos; cat Catto features in many uploads
- Sister channel Nino and Meow (cat vlogs, currently inactive); active on Instagram as @ohnino2
Key facts about Ninos Home
| Real name | Nguyen Duy Hoang |
| Born | May 18, 1995, Vietnam |
| Nationality | Vietnamese |
| Based in | Ho Chi Minh City, Vietnam |
| Channel launched | November 2015 |
| YouTube channel ID | UCKetFmtqdh-kn915crdf72A |
| Subscribers | Over 7 million (2026) |
Origins and the teddy-bear-head identity
Ninos Home is the work of Nguyen Duy Hoang, a Vietnamese cooking creator from Ho Chi Minh City who launched his channel in November 2015 with a Tteokbokki recipe as his first upload. From the start, Nino chose to hide his identity using a large teddy bear head in any on-camera moments, a deliberate choice that distinguishes the channel from the wave of face-forward food YouTube competitors. The anonymity has become part of the brand identity, comparable to how DJ Marshmello uses a similar concealing headpiece.
The early channel content split between cooking videos and food prepared specifically for his cat, which helped draw in viewers who responded to the warm domestic atmosphere. The cat, Catto, became a recurring on-camera personality across the catalog, and her diagnosis with feline infectious enteritis became one of the channels emotional through-lines that engaged the audience well beyond a typical food channel. A dog has also appeared in select uploads, though Catto remained the primary animal cameo.
Ninos Home career timeline
- May 18, 1995 Nguyen Duy Hoang born in Vietnam
- November 2015 Launches Ninos Home YouTube channel with a Tteokbokki recipe as the first upload
- 2016 to 2019 Channel grows steadily with no-bake desserts, simple recipes, and cat cameo videos featuring Catto
- May 2020 The No Oven Chocolate Cake video, requiring only 3 ingredients, becomes the channels most-viewed upload with millions of views and inspires countless reuploads across TikTok and Instagram
- 2020 to 2022 The condensed milk chocolate truffles recipe joins the no-oven chocolate cake as one of the channels viral hits; sister channel Nino and Meow launches for cat vlogs
- 2023 Channel crosses 7 million subscribers; sister channel Nino and Meow becomes inactive as Nino focuses on the primary channel
- 2024 to 2026 Continues regular uploads of simple no-bake desserts and aesthetic cooking videos; active on Instagram at @ohnino2
Ninos Home signature style and editorial approach
The Ninos Home visual signature is calm, minimalist, ASMR-style cooking shot in soft natural light. Every recipe uses ingredients available at any regular grocery store rather than specialty items, with the ingredient list spelled out plainly in the video description. The pacing is unhurried and the editing avoids fast cuts, music swells, or any of the production tricks that characterize larger food YouTube channels. The format feels closer to watching a friend bake than watching a polished production.
Nino has been explicit in his channel description that he does not consider himself a professional chef, just a normal person sharing recipes he has learned from the internet and adapted to his own taste. The disclaimer is part of the channels charm, the same self-effacing positioning that Sous Vide Everything creator Guga uses with his inspired home cook self-description. The no-bake focus particularly suits viewers without access to ovens, which is a meaningful audience segment in tropical Vietnam and similar climates.
Notable work: the No Oven Chocolate Cake and viral reuploads
The May 2020 No Oven Chocolate Cake video stands as the channels defining viral moment. Made with only three ingredients and requiring no specialized equipment, the recipe spread across TikTok and Instagram during the pandemic-era home-baking boom, with countless creators recreating the recipe and crediting Nino. The condensed milk chocolate truffles tutorial became a similarly-shared recipe. Together they established no-bake desserts as the channels editorial center of gravity.
Beyond the no-bake desserts, the channels Korean street food explorations including Tteokbokki, the Japanese souffle cheesecake jiggly tutorials, and various Western dessert recreations span a broad set of cuisines. The unifying principle is that any recipe must be replicable at home with grocery-store ingredients and minimal equipment.
Awards and recognition
- 2020 No Oven Chocolate Cake video becomes one of the most-shared no-bake recipe videos of the pandemic era
- 2021 to 2022 Featured in Super Cute Kawaii editorial roundup of relaxing cooking channels alongside Cooking Tree and HidaMari Cooking
- 2023 Channel crosses 7 million subscribers
- 2024 to 2026 Continues steady growth alongside sister channel Nino and Meow archives
Impact and cultural relevance
Ninos Home sits within the broader Asian ASMR baking ecosystem alongside Cooking Tree in South Korea and HidaMari Cooking in Japan. The three channels share the calm no-voiceover aesthetic but differ in regional flavor profile, with Nino focusing on no-bake desserts and Vietnamese-accessible ingredients where the Korean and Japanese channels lean into matcha, mochi, and other regional specialties.
Within Vietnamese food media specifically, Ninos Home is among the most-watched cooking creators by international audience size, with subscribers concentrated outside Vietnam itself. The teddy-bear-head identity has been studied as a creator-economy case for how anonymity can amplify rather than limit a channels reach, similar to the role anonymity plays for channels like You Suck at Cooking.
Ninos Home FAQ
Who runs Ninos Home?
Ninos Home is run by Nguyen Duy Hoang, a Vietnamese cooking creator born May 18, 1995, based in Ho Chi Minh City. He hides his identity in videos using a large teddy bear head and goes by Nino professionally.
Is Ninos Home Japanese or Vietnamese?
Ninos Home is Vietnamese, run from Ho Chi Minh City. The aesthetic and pace resemble Japanese ASMR cooking channels, which has led some viewers to assume the channel is Japanese, but Nguyen Duy Hoang is Vietnamese.
What is the most popular Ninos Home video?
The No Oven Chocolate Cake recipe from May 2020 is the channels most-viewed video, with millions of views. The 3-ingredient recipe spread across TikTok and Instagram during the pandemic-era home-baking boom.
Who is the cat on Ninos Home?
The cat is Catto, Ninos pet, who features in many videos and helped establish the channels warm domestic atmosphere. Catto was diagnosed with feline infectious enteritis at one point, which became an emotional through-line for the channels regular viewers.
How many subscribers does Ninos Home have?
The channel passed 7 million YouTube subscribers in 2023 and has continued growing through 2026. The sister channel Nino and Meow, dedicated to cat vlogs, is currently inactive.
What is next for Ninos Home
Nino continues regular no-bake dessert and simple recipe uploads on the main channel from Ho Chi Minh City. Follow on Instagram (@ohnino2).
